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Forum CopilulMeu Forumul CopilulMeu.ro 2013-03-13T08:18:13+02:00 https://234test9325.copilulmeu.ro/discutii/feed.php?f=25&t=16214 2013-03-13T08:18:13+02:00 2013-03-13T08:18:13+02:00 https://234test9325.copilulmeu.ro/discutii/viewtopic.php?t=16214&p=390835#p390835 <![CDATA[LV半數以上靠中國人買]]>
  值得一提的是,中國消費者則成為奢侈品行業最重要的消費群體,中國消費者毫無疑問成為了奢侈品行業最重要消費群體,特別是因為近年來海外旅遊以及免稅購物需求的不斷上升。

  貝恩諮詢調查統計資料顯示,中國的奢侈品市場(指不包括港澳在內的內地交易規模)從2008年的1403億元,快速增長到2011年的2660億元。2009年,當全球市場下滑8%時,中國市場仍然保持了12%的增長,此後兩年增長均在30%左右。2012年,中國消費者更是已經成為全球第一的奢侈品消費群體,中國人奢侈品消費占全球總額的25%。根據麥肯錫的預計,到了2025年,中國人在境外境內奢侈品市場的消費金額將高占全球奢侈品消費總額的50%。

  美國旅遊協會主席羅格曾戲稱,中國遊客是“移動的錢袋”,平均每個中國遊客在美一次旅行花費約7200美元,其中搶購各種奢侈品就花去了至少一半。

  胡潤百富董事長兼首席調研員胡潤更是指出,“很多奢侈品品牌的銷售有20%以上都是中國消費者貢獻的,甚至50%以上都是中國人購買的。”

  然而,與中國消費者“豪擲千金”相比,奢侈品想要賺歐美富豪的錢則是越來越難了。美國運通多次發佈報告提示,儘管歐美的超級富豪無論在人數還是擁有的淨資產上都在與年俱增,但他們消費奢侈品的熱度卻在與年俱降。

  美國運通還根據對時尚、餐飲、旅遊和設計領域的100名高管和其最富裕的100名西方客戶群體的奢侈品消費習慣進行了調查。最終結果顯示,在歐美發達國家,作為奢侈品消費者主流的富人,在花錢購買奢侈品的方式上,早已不像10年甚至5年前那麼動輒在“一擲千金”了。面對越來越琳琅滿目的奢侈品牌,他們往往表現得吞吞吐吐、畏畏縮縮,乃至“不屑一顧”。

  對此,有分析人士指出,歐美經濟的不景氣使富人們“囊中羞澀”。但更關鍵的是,富人們在出手前,可能還會優先考慮環境和社會問題。此外,歐美消費群體時下更為看重的是奢侈品本身的美學設計和實用價值 http://www.lv101.org/ 。

Statistics: Posted by tamotogxs — Wed Mar 13, 2013 8:18 am


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